Social media data usability analysis

Abstract

In the past decade, social media has become an important part of our everyday life. Social media has changed the way we communicate, collaborate and gather information. Researchers from different fields exploit social media to provide deeper insight into human behavior. In this paper, we present five social media platforms with their potential for data analysis. Investigating several topics, we provide insight into the use of the social media data. The analyses show reach and engagement differences, usability of a social network based on user type and their goals or general behaviour. We observe statistics and compare data from Twitter, Facebook, Tumblr, Google+ and YouTube. The results reveal differences in posting or commenting. Twitter is the most influential media, yet the influence of Facebook is also considerable. Furthermore, posts from compared social media differ in language, sen- timent and gender identification aspects.