Analysis of Slovenian university websites from the perspective of search engine optimization

Abstract

University websites are essential in ensuring the online presence of universities. They are visited by future and current students, higher education teachers and associates, researchers, partners, and others and represent the university's brand, a reference point for faculty websites and a source of information for visitors. Nevertheless, many universities still do not have established systematic methods for search engine optimization, which is reflected in inadequately designed websites from an SEO perspective. The purpose of the research was to analyze the websites of Slovenian universities from the perspective of search engine optimization, point out shortcomings, and provide suggestions for improvements. We conclude that all websites under consideration, have numerous shortcomings. The biggest challenges are related to the speed of website loading and technical shortcomings on the website itself. However, the websites are very well adapted for mobile devices. Recommendations are given for monitoring and editing websites from the perspective of web optimization for search engines. The findings contribute to a better understanding of the importance of website optimization and, consequently, to improved online presence and visibility.